Frames are mental structures that shape the way we see the world. As a result, they shape the goals we seek, the plans we make, the way we act, and what counts as a good or bad outcome of our actions. In politics our frames shape our social policies and the institutions we form to carry out policies. To change our frames is to change all of this. Reframing is social change.
The ALL NEW Don’t Think of an Elephant!: Know Your Values and Frame the Debate
You can’t see or hear frames. They are part of what we cognitive scientists call the “cognitive unconscious”—structures in our brains that we cannot consciously access, but know by their consequences. What we call “common sense” is made up of unconscious, automatic, effortless inferences that follow from our unconscious frames.
The ALL NEW Don’t Think of an Elephant!: Know Your Values and Frame the Debate
When we successfully reframe public discourse, we change the way the public sees the world. We change what counts as common sense. Because language activates frames, new language is required for new frames. Thinking differently requires speaking differently.
The ALL NEW Don’t Think of an Elephant!: Know Your Values and Frame the Debate
We also know frames through language. All words are defined relative to conceptual frames. When you hear a word, its frame is activated in your brain.
Yes, in your brain. As the title of this book shows, even when you negate a frame, you activate the frame. If I tell you, “Don’t think of an elephant!,” you’ll think of an elephant.
Though I found this out first in the study of cognitive linguistics, it has begun to be confirmed by neuroscience. When a macaque monkey grasps an object, a certain group of neurons in the monkey’s ventral premotor cortex (which choreographs actions, but does not directly move the body) are activated. When the monkey is trained not to grasp the object, most of those neurons are inhibited (they turn off), but a portion of the same neurons used in grasping still turn on. That is, to actively not grasp requires thinking of what grasping would be.
Not only does negating a frame activate that frame, but the more it is activated, the stronger it gets. The moral for political discourse is clear: When you argue against someone on the other side using their language and their frames, you are activating their frames, strengthening their frames in those who hear you, and undermining your own views. For progressives, this means avoiding the use of conservative language and the frames that the language activates. It means that you should say what you believe using your language, not theirs.
The ALL NEW Don’t Think of an Elephant!: Know Your Values and Frame the Debate
Emotion is necessary for rationality.
The Neuroscience of Language and Thought, Dr. George Lakoff Professor of Linguistics – YouTube
Rationality requires emotion.
The Neuroscience of Language and Thought, Dr. George Lakoff Professor of Linguistics – YouTube
Reason uses the logics of image-schemas, frames, conceptual metaphors, prototypes, and narratives.
The Neuroscience of Language and Thought, Dr. George Lakoff Professor of Linguistics – YouTube
Words activate frames, and frames are ways in which you structure the world. You cannot think without frames. You cannot speak without frames being there, and those frames are physical, they are circuitry in your brain that carries out all those inferences and imposes that structure. And that circuitry, once you learn a frame, is there mostly for life.
The Neuroscience of Language and Thought, Dr. George Lakoff Professor of Linguistics – YouTube
I used to tell my students that ideology never announces itself as ideology. It naturalizes itself like the air we breath. It doesn’t acknowledge that it is a way of looking at the word; it proceeds as if it is the only way of looking at the world. At its most effective, it renders itself unassailable: just the way things are. Not an opinion, not the result of centuries of implicit and explicit messaging, not a means of upholding a power structure. It just is.
the shame is ours
In order for this to happen, your entire frame of reference will have to change, and you will be forced to surrender many things that you now scarcely know you have.
The Fire Next Time by James Baldwin
You never had to look at me. I had to look at you. I know more about you than you know about me. Not everything that is faced can be changed; but nothing can be changed until it is faced.
James Baldwin, I Am Not Your Negro
Language is also a place of struggle.
Choosing the Margin as a Space of Radical Openness, bell hooks
For me this space of radical openness is a margin a profound edge. Locating oneself there is difficult yet necessary. It is not a “safe” place. One is always at risk. One needs a community of resistance.
Choosing the Margin as a Space of Radical Openness, bell hooks
Living as we did on the edge we developed a particular way of seeing reality. We looked both from the outside in and from the inside out. We focused our attention on the centre as well as on the margin. We understood both.
Often when the radical voice speaks about domination we are speaking to those who dominate. Their presence changes the nature and direction of our words. Language is also a place of struggle. I was just a girl coming slowly into womanhood when I read Adrienne Rich’s words “this is the oppressor’s language, yet I need it to talk to you.” This language that enabled me to attend graduate school, to write a dissertation, to speak at job interviews carries the scent of oppression. Language is also a place of struggle.
Language is also a place of struggle. We are wedded in language, have our being in words. Language is also a place of struggle. Dare I speak to oppressed and oppressor in the same voice? Dare I speak to you in a language that will move beyond the boundaries of domination — a language that will not bind you, fence you in, or hold you. Language is also a place of struggle. The oppressed struggle in language to recover ourselves, to reconcile, to reunite, to renew. Our words are not without meaning, they are an action, resistance. Language is also a place of struggle.
Choosing the Margin as a Space of Radical Openness, bell hooks
We Reframe
We, Stimpunks
We reframe out of the confines of the medical model and pathology paradigm and into the respectfully connected expanse of the biopsychosocial model and the Neurodiversity paradigm. We reframe from deficit ideology to structural ideology.
What does that mean?
In other words…
One Idea Per Line
- We shift away from the medical model and pathology paradigm.
- We embrace the biopsychosocial model and Neurodiversity paradigm.
- We move away from focusing solely on deficits.
- We adopt a more holistic approach that considers social structures and systems.
- We prioritize respectful connections.
One Paragraph Summary
Four Paragraph Summary
Furthermore, we adopt the Neurodiversity paradigm, which celebrates and values the diverse ways in which individuals’ brains function. Rather than pathologizing differences, we acknowledge and respect the unique strengths and perspectives that neurodivergent individuals bring to society.
As we reframe our thinking, we also transition from a deficit ideology to a structural ideology. Rather than solely blaming individuals for their challenges, we recognize the impact of societal structures and systems that may hinder their full participation and inclusion. By addressing these structural barriers, we aim to create a more equitable and supportive environment for all individuals, regardless of their neurodivergence.
In embracing this new framework, we strive to foster understanding, acceptance, and empowerment for individuals across the neurodiversity spectrum. By shifting our perspective and adopting these inclusive paradigms, we can create a more compassionate and inclusive society for everyone.
AI Disclosure: The summaries above were created with the help of Elephas AI Assistant.
Accordions labelled “In other words…” explain things in different ways, including easy read, one idea per line, and plain language summaries.
What is “framing”?
The ALL NEW Don’t Think of an Elephant!: Know Your Values and Frame the Debate
You can’t see or hear frames. They are part of what we cognitive scientists call the “cognitive unconscious”—structures in our brains that we cannot consciously access, but know by their consequences. What we call “common sense” is made up of unconscious, automatic, effortless inferences that follow from our unconscious frames.
The ALL NEW Don’t Think of an Elephant!: Know Your Values and Frame the Debate
When we successfully reframe public discourse, we change the way the public sees the world. We change what counts as common sense. Because language activates frames, new language is required for new frames. Thinking differently requires speaking differently.
The ALL NEW Don’t Think of an Elephant!: Know Your Values and Frame the Debate
We also know frames through language. All words are defined relative to conceptual frames. When you hear a word, its frame is activated in your brain.
Yes, in your brain. As the title of this book shows, even when you negate a frame, you activate the frame. If I tell you, “Don’t think of an elephant!,” you’ll think of an elephant.
Though I found this out first in the study of cognitive linguistics, it has begun to be confirmed by neuroscience. When a macaque monkey grasps an object, a certain group of neurons in the monkey’s ventral premotor cortex (which choreographs actions, but does not directly move the body) are activated. When the monkey is trained not to grasp the object, most of those neurons are inhibited (they turn off), but a portion of the same neurons used in grasping still turn on. That is, to actively not grasp requires thinking of what grasping would be.
Not only does negating a frame activate that frame, but the more it is activated, the stronger it gets. The moral for political discourse is clear: When you argue against someone on the other side using their language and their frames, you are activating their frames, strengthening their frames in those who hear you, and undermining your own views. For progressives, this means avoiding the use of conservative language and the frames that the language activates. It means that you should say what you believe using your language, not theirs.
The ALL NEW Don’t Think of an Elephant!: Know Your Values and Frame the Debate
I used to tell my students that ideology never announces itself as ideology. It naturalizes itself like the air we breath. It doesn’t acknowledge that it is a way of looking at the word; it proceeds as if it is the only way of looking at the world. At its most effective, it renders itself unassailable: just the way things are. Not an opinion, not the result of centuries of implicit and explicit messaging, not a means of upholding a power structure. It just is.
the shame is ours
In order for this to happen, your entire frame of reference will have to change, and you will be forced to surrender many things that you now scarcely know you have.
The Fire Next Time by James Baldwin
You never had to look at me. I had to look at you. I know more about you than you know about me. Not everything that is faced can be changed; but nothing can be changed until it is faced.
James Baldwin, I Am Not Your Negro
Language is also a place of struggle.
Choosing the Margin as a Space of Radical Openness, bell hooks
For me this space of radical openness is a margin a profound edge. Locating oneself there is difficult yet necessary. It is not a “safe” place. One is always at risk. One needs a community of resistance.
Choosing the Margin as a Space of Radical Openness, bell hooks
Living as we did on the edge we developed a particular way of seeing reality. We looked both from the outside in and from the inside out. We focused our attention on the centre as well as on the margin. We understood both.
Reframe these states of being that have been labelled deficiencies or pathologies as human differences.
Normal Sucks: Author Jonathan Mooney on How Schools Fail Kids with Learning Differences
What is the “pathology paradigm”?
The pathology paradigm ultimately boils down to just two fundamental assumptions:
THROW AWAY THE MASTER’S TOOLS: LIBERATING OURSELVES FROM THE PATHOLOGY PARADIGM • NEUROQUEER
- There is one “right,” “normal,” or “healthy” way for human brains and human minds to be configured and to function (or one relatively narrow “normal” range into which the configuration and functioning of human brains and minds ought to fall).
- If your neurological configuration and functioning (and, as a result, your ways of thinking and behaving) diverge substantially from the dominant standard of “normal,” then there is Something Wrong With You.
What is the “neurodiversity paradigm”?
The neurodiversity paradigm is a specific perspective on neurodiversity – a perspective or approach that boils down to these fundamental principles:
1.) Neurodiversity is a natural and valuable form of human diversity.
2.) The idea that there is one “normal” or “healthy” type of brain or mind, or one “right” style of neurocognitive functioning, is a culturally constructed fiction, no more valid (and no more conducive to a healthy society or to the overall well-being of humanity) than the idea that there is one “normal” or “right” ethnicity, gender, or culture.
What It Doesn’t Mean:
Example of Correct Usage:
“Those who have embraced the neurodiversity paradigm, and who truly understand it, do not use pathologizing terms like ‘disorder’ to describe neurocognitive variants like autism.”
NEURODIVERSITY: SOME BASIC TERMS & DEFINITIONS • NEUROQUEER
What is “respectful connection”?
The notion of Neurodiversity can allow you to embrace your child for who they are, and it can empower you to look for respectful solutions to everyday problems. It can also help you to raise your child to feel empowered and content in their own skin.
Respectfully Connected | Neurodiversity Paradigm Parenting FAQs
Instead of intensive speech therapy – we use a wonderful mash-up of communication including AAC, pictures scribbled on notepads, songs, scripts, and lots of patience and time.
Instead of sticker charts and time outs, or behavior therapy – we give hugs, we listen, solve problems together, and understand and respect that neurodivergent children need time to develop some skills
Instead of physical therapy – we climb rocks and trees, take risks with our bodies, are carried all day if we are tired, don’t wear shoes, paint and draw, play with lego and stickers, and eat with our fingers.
Instead of being told to shush, or be still- we stim, and mummies are joyful when they watch us move in beautiful ways.
Respectfully Connected | #HowWeDo Respectful Parenting and Support
A parent’s advice to a teacher of autistic kids
- Be patient. Autistic children are just as sensitive to frustration and disappointment in those around them as non-autistic children, and just like other children, if that frustration and disappointment is coming from caregivers, it’s soul-crushing.
- Presume competence. Begin any new learning adventure from a point of aspiration rather than deficit. Children know when you don’t believe in them and it affects their progress. Instead, assume they’re capable; they’ll usually surprise you. If you’re concerned, start small and build toward a goal.
- Meet them at their level. Try to adapt to the issues they’re struggling with, as well as their strengths and special interests. When possible, avoid a one-size-fits all approach to curriculum and activities.
- Treat challenges as opportunities. Each issue – whether it’s related to impulse control, a learning challenge, or a problem behavior – represents an opportunity for growth and accomplishment. Moreover, when you overcome one issue, you’re building infrastructure to overcome others.
- Communicate, communicate, communicate. For many parents, school can be a black box. Send home quick notes about the day’s events. Ask to hear what’s happening at home. Establish communication with people outside the classroom, including at-home therapists, grandparents, babysitters, etc. Encourage parents to come in to observe the classroom. In short, create a continuous feedback loop so all members of the caregiver team are sharing ideas and insights, and reinforcing tactics and strategies.
- Seek inclusion. This one’s a two-way street: not only do autistic children benefit from exposure to their non-autistic peers, those peers will get an invaluable life lesson in acceptance and neurodiversity. The point is to expose our kids to the world, and to expose the world to our kids.
- Embrace the obsession. Look for ways to turn an otherwise obsessive interest into a bridge mechanism, a way to connect with your students. Rather than constantly trying to redirect, find ways to incorporate and generalize interests into classroom activities and lessons.
- Create a calm oasis. Anxiety, sensory overload and focus issues affect many kids (and adults!), but are particularly pronounced in autistic children. By looking for ways to reduce noise, visual clutter and other distracting stimuli, your kids will be less anxious and better able to focus.
- Let them stim! Some parents want help extinguishing their child’s self-stimulatory behaviors, whether it’s hand-flapping, toe-walking, or any number of other “stimmy” things autistic kids do. Most of this concern comes from a fear of social stigma. Self-stimulatory behaviors, however, are soothing, relaxing, and even joy-inducing. They help kids cope during times of stress or uncertainty. You can help your kids by encouraging parents to understand what these behaviors are and how they help.
- Encourage play and creativity. Autistic children benefit from imaginative play and creative exercises just like their non-autistic peers, misconceptions aside. I shudder when I think about the schools who focus only on deficits and trying to “fix” our kids without letting them have the fun they so richly deserve. Imaginative play is a social skill, and the kids love it.
I just want to do what is best for my child. Can this notion of Neurodiversity help me do that?
Yes, absolutely! The notion of Neurodiversity can allow you to embrace your child for who they are, and it can empower you to look for respectful solutions to everyday problems. It can also help you to raise your child to feel empowered and content in their own skin.
Do you think I am ableist? I thought I was helping my child…
That is hard for me to hear. I didn’t think I was ableist and it hurts to be told I am.
That’s fair enough. However, if you want to do what is best for your child you will need to move past that in order to begin to shed this ableism from your everyday reactions and choices.
How does it feel to be autistic?
That is really complex and difficult to answer. I cannot explain that in as much depth as would give you a good knowledge of it, however there are so many autistic writers you can look to for guidance on that. If you are asking me to to describe how I experience life, as compared to how you experience life, this is a huge question.
Is there a quick way to understand all this?
Respectfully Connected | Neurodiversity Paradigm Parenting FAQs
1. Learn from autistic people
2. Tell your child they are autistic
3. Say NO to all things stressful & harmful
4. Slow down your life
5. Support & accommodate sensory needs
6. Value your child’s interests
7. Respect stimming
8. Honour & support all communication
9. Minimise therapy, increase accommodations & supports
10. Explore your own neurocognitive differences
Respectfully Connected | 10 ‘Autism Interventions’ for Families Embracing the Neurodiversity Paradigm
It’s people’s own attitudes that often lie behind alleged ‘autistic behaviour’.
Ann Memmott
Meeting our children where they are doesn’t mean giving up on them. It means seeing them as a whole person, broadening their access to communication, helping them figuring out their unique learning styles, helping them figuring out their sensory profile, and putting accommodations in place. When we work with our children instead of against them, instead of trying to fix them, we end up with happier children. And that is a goal worth striving for.
Meghan Ashburn, I Will Die On This Hill
Applying ABA in therapeutic practice is entirely unacceptable to us. Therapist Neurodiversity Collective does things differently:
- Zero ABA, including positive reinforcement
- Zero desensitization, tolerance, or extinction targets or approaches
- Zero neuronormative goals (masking of sensory systems, monotropic interests systems, anxiety)
- Zero training neurotypical social skills
We take the research framework from developmental and relationship-based therapy models, use our knowledge of client and caregiver perspectives (no goals for masking, eye contact, whole body listening, appearing neurotypical, etc.), and apply our clinical background to implement therapy practices which are respectful, culturally competent, trauma-sensitive and empathetic.
Non-ABA Evidence Based Practice | Therapist Neurodiversity Collective
We presume competence.
We believe that AAC has no prerequisites.
We respect sensory differences.
We respect body autonomy.
Most importantly, we continually learn from our neurodivergent mentors as to what therapy approaches and methodologies are respectful and uphold human rights and self-determination.
Non-ABA Evidence Based Practice | Therapist Neurodiversity Collective
The target of intervention is not autistic children, but their social and physical environments. Autistic children [need to be] supported in families and communities to develop as unique and valued human beings, without conforming to the developmental trajectory of their neurotypical peers.
Briannon Lee
What is the “biopsychosocial model”?
The proposed biopsychosocial model allows us to provide therapeutic intervention (medical model) and recommend structural accommodation (legislative obligation) without pathologization (social model). In other words, we can deal pragmatically with the individuals who approach us and strive for the best outcomes, given their profile and environment.
Neurodiversity at work: a biopsychosocial model and the impact on working adults | British Medical Bulletin | Oxford Academic
A reductive, medical paradigm of research is incongruent with the legal status of neurominorities as protected conditions in most developed countries, to which organizations must adjust.
The aim of occupational accommodations for neurominorities is to access the strengths of the spiky profile and palliate the struggles.
Neurodiversity at work: a biopsychosocial model and the impact on working adults | British Medical Bulletin | Oxford Academic

Bio (physiological pathology)
Psycho (thoughts emotions and behaviours such as psychological distress, fear/avoidance beliefs, current coping methods and attribution)
Biopsychosocial Model – Physiopedia
Autistic People Recognize Challenges Associated with Autism
Frontiers | Whose Expertise Is It? Evidence for Autistic Adults as Critical Autism Experts
What is “deficit ideology”?
Briefly, deficit ideology is a worldview that explains and justifies outcome inequalities— standardized test scores or levels of educational attainment, for example—by pointing to supposed deficiencies within disenfranchised individuals and communities (Brandon, 2003; Valencia, 1997a; Weiner, 2003; Yosso, 2005). Simultaneously, and of equal importance, deficit ideology discounts sociopolitical context, such as the systemic conditions (racism, economic injustice, and so on) that grant some people greater social, political, and economic access, such as that to high-quality schooling, than others (Brandon, 2003; Dudley-Marling, 2007; Gorski, 2008a; Hamovitch, 1996). The function of deficit ideology, as I will describe in greater detail later, is to justify existing social conditions by identifying the problem of inequality as located within, rather than as pressing upon, disenfranchised communities so that efforts to redress inequalities focus on “fixing” disenfranchised people rather than the conditions which disenfranchise them (Weiner, 2003; Yosso, 2005).
Unlearning Deficit Ideology and the Scornful Gaze: Thoughts on Authenticating the Class Discourse in Education
Unlearning Deficit Ideology and the Scornful Gaze: Thoughts on Authenticating the Class Discourse in Education
Unlearning Deficit Ideology and the Scornful Gaze: Thoughts on Authenticating the Class Discourse in Education
Equity is not compatible with deficit ideology because the function of deficit ideology is to obscure the actual causes of disparities.
Paul Gorski
No set of curricular or pedagogical strategies can turn a classroom led by a teacher with a deficit view of families experiencing poverty into an equitable learning space for those families (Gorski 2013; Robinson 2007).
Poverty and the ideological imperative: a call to unhook from deficit and grit ideology and to strive for structural ideology in teacher education
What is “structural ideology”?
Educators with a structural ideology understand that educational outcome disparities are dominantly the result of structural barriers, the logical if not purposeful outcome of inequitable distributions of opportunity and access in and out of school (Gorski 2016b).
Poverty and the ideological imperative: a call to unhook from deficit and grit ideology and to strive for structural ideology in teacher education: Journal of Education for Teaching: Vol 42, No 4
This is equity literacy: having the knowledge that a commitment to equity requires us to ask these questions and then having the will to ask them. There is no path to equity literacy that does not include the adoption of a structural ideology because there is no way to cultivate equity through an ideological standpoint, like deficit or grit ideology, that is formulated to discourage direct responses to inequity.
Poverty and the ideological imperative: a call to unhook from deficit and grit ideology and to strive for structural ideology in teacher education: Journal of Education for Teaching: Vol 42, No 4
‘Everybody works hard?’ one student asked timidly. ‘There must be more to the story than hard work?’ another proposed.
Poverty and the ideological imperative: a call to unhook from deficit and grit ideology and to strive for structural ideology in teacher education: Journal of Education for Teaching: Vol 42, No 4
With this we began our exploration on socioeconomically based educational outcome disparities and how to eliminate them.
In this article I explore the educational equity implications of three popular ideological positions that drive teachers’ and teacher educators’understandings of, and responses to, poverty and economic injustice in schools: deficit ideology, grit ideology, and structural ideology. The educator’s ideological position, I illustrate, determines their understandings of conditions such as socio-economic-based outcome disparities. Those understandings, in turn, determine the extent to which the strategies they can imagine have the potential to eliminate or mitigate those disparities. I then argue that teacher education for equity and economic justice must equip pre- and in-service educators with a structural ideology of poverty and economic injustice, based on a sophisticated understanding of relationships between structural inequalities and educational outcome disparities, rather than a deficit or grit ideology, both of which obscure structural inequalities and, as a result, render educators ill-equipped to enact equitable and just teaching, leadership and advocacy.
‘Everybody works hard?’one student asked timidly.‘There must be more to the story than hard work?’ another proposed.
With this we began our exploration on socioeconomically based educational outcome disparities and how to eliminate them.
With this in mind, my purpose is to argue that when it comes to issues surrounding poverty and economic justice the preparation of teachers must be first and foremost an ideological endeavour, focused on adjusting fundamental understandings not only about educational outcome disparities but also about poverty itself. I will argue that it is only through the cultivation of what I call a structural ideology of poverty and economic justice that teachers become equity literate (Gorski 2013), capable of imagining the sorts of solutions that pose a genuine threat to the existence of class inequity in their classrooms and schools. After a brief clarification of my case for the importance of ideology, I begin by describing deficit ideology, the dominant ideological position about poverty that is informed in the US and elsewhere by the myth of meritocracy (Mcnamee and Miller 2009), and its increasingly popular ideological offshoot, grit ideology (Gorski 2016b). after explicating these ideological positions and how they mis- direct interpretations of poverty and its implications, I describe structural ideology, an ideological position through which educators understand educational outcome disparities in the context of structural injustice and the unequal distribution of access and opportunity that underlies poverty (Gorski 2016a). I end by sharing three self-reflective questions designed to help me assess the extent to which my teacher education practice reflect the structural view.
Poverty and the ideological imperative: a call to unhook from deficit and grit ideology and to strive for structural ideology in teacher education: Journal of Education for Teaching: Vol 42, No 4
Reframe these states of being that have been labelled deficiencies or pathologies as human differences.
Normal Sucks: Author Jonathan Mooney on How Schools Fail Kids with Learning Differences
You think you know me?
No, you don't know me
Don't fence me in, I wanna be big
I wanna be part of everyone and everything
No fence around me
No, you can't limit me
I'm in-between, your set of rules
Don't even come close to applying to me
Bah! binaries
It's all make believe
I wanna be part of everyone and everything
Dont' Fence Me In by Amyl and the Sniffers
The long-term well-being and empowerment of Autistics and members of other neurocognitive minority groups hinges upon our ability to create a paradigm shift – a shift from the pathology paradigm to the neurodiversity paradigm.
THROW AWAY THE MASTER’S TOOLS: LIBERATING OURSELVES FROM THE PATHOLOGY PARADIGM
