The behaviorist project didn’t end when its academic credibility collapsed. It survived by marketing itself. Grit, growth mindset, social-emotional learning, PBIS — each one arrived packaged as progressive, evidence-based, and child-centered. Each one left the compliance logic intact. This page traces that pattern: the long history of deficit-model hucksterism in education, the ideology it carries, … Continue reading We Don’t Need Your Mindset Marketing: Education Technology and the New Behaviorism